Founded in 2011 by Mike Bennett, Managing Partner of Crewe Capital, the Crewe Cup was created to unite accomplished individuals through sport, shared experience, and purpose. Now in its fifteenth year, the invitational stands among the premier amateur match play tournaments in the world.
To celebrate this year’s event, Ghurka created an exclusive collection for Crewe Cup players, featuring the iconic Cavalier II duffel and our new Atlas backpack. Handcrafted in Vintage Pine leather, each piece captures the tournament’s enduring spirit of connection and excellence.
A Tradition of Connection and Purpose
Held September 3–6, 2025 at Pinehurst No. 2 and the newly opened Pinehurst No. 10, the fifteenth annual Crewe Cup brought together thirty-six players for four days of spirited play and camaraderie.
Though not formally a charity event, the tournament supports organizations including For Others, which aids foster children and orphans, and Crewe Capital’s Giving Back to Golf program, which helps families experience the joy and community the game inspires.
This year’s field included Stephen Curry, Drew Brees, Ben Roethlisberger, Jason Kidd, Ray Allen, Danny Ainge, Ryan Smith, Michael Peña, Bubba Watson, and Larry Fitzgerald Jr. Each participant embodies excellence on and off the course, a reflection of the values that define the Crewe Cup.
A Partnership Built on Shared Values
What began nearly a decade ago as a shared appreciation for craftsmanship and integrity has evolved into a lasting partnership between Ghurka and Crewe Cup. Each year’s collaboration reflects the tournament’s distinctive spirit, both competitive and deeply personal.
For 2025, Ghurka designed a collection exclusively for Crewe Cup players in a custom Vintage Pine leather inspired by the natural tones of the Carolina landscape. Every bag features chenille patches selected by Crewe Cup founder Mike Bennett to honor each player, including Tony Finau, whose emblem represents his foundation’s mission to empower youth through golf.
The result is a collection that tells a story of purpose, friendship, and enduring craft.
The Spirit of Crewe Cup
What makes the Crewe Cup remarkable is not only its setting or competition, but the sense of connection that defines it. Each year, the event gathers individuals who share a passion for excellence, community, and purpose.
While the tournament fosters friendly rivalry, its heart lies in giving back. Through initiatives such as 4 Others and Giving Back to Golf, families are introduced to the game as a way to strengthen relationships and create lasting memories.
This spirit of generosity and precision aligns naturally with Ghurka’s own philosophy, where craftsmanship is rooted in connection and built to last.
Inspired by Crewe Cup
An upcoming collection draws inspiration from the bespoke pieces created for this year’s Crewe Cup. Each design reflects the tournament’s balance of fellowship and craftsmanship, interpreted through Ghurka’s perspective on refined utility.
The limited collection introduces a new expression in Vintage Pine, a rich green leather influenced by the event’s setting at Pinehurst and the Bentley designed for the tournament. Every element carries the same spirit of purpose and precision that defines both Ghurka and the Crewe Cup.
The Inspired by Crewe Cup collection will be released Thursday, October 23 at Noon ET, with early access beginning Wednesday for Wallet Pass holders.
